Wednesday, October 18, 2017
Pebble acquisition Fitbit’s risks alienating loyal users

Pebble acquisition Fitbit’s risks alienating loyal users


At first, this sounded like it might be a good thing, as  loyal users Pebble was struggling to gain market share in the wearables industry and may have gone under without an exit plan. After days of rumors and speculation, Pebble finally confirmed yesterday that it’s getting acquired by Fitbit.  Unfortunately, however, it appears that the deal doesn’t include Pebble’s hardware. the only assets carrying over are key talent, software and intellectual property, loyal users  leaving existing and future products to be discontinued.According to Pebble CEO Eric Migicovsky,   Fitbit risks not only disappointing the thousands of loyal fans that believed in Pebble despite the odds but also punishing them. Considering Pebble’s hardware is what helped the company build a following in the first place loyal users , killing its run strikes me as a mistake. It’s not a good look for either company.

 The Time 2 and the Core — a GPS-enabled accessory for runners, both promised for next year — will never ship.  That list of discontinued hardware includes all the devices that were listed in loyal users  the company’s latest Kickstarter campaign.  Pebble has said all Kickstarter preorders will be refunded within the next week.If you ordered a Pebble 2 or a special Kickstarter Edition of the Time Round and haven’t received it yet, you won’t get one.

It seems like a matter of time before support for all Pebble devices comes to an endWhat’s more, while existing watches will continue to work for now, one-to-one support is no longer available, and Migicovsky  loyal users said that even future functionality could be reduced. . And if your Pebble dies on you? Good luck: It’ll no longer be covered under warranty.

This resulted in the first-ever Pebble smartwatch and led to the creation of the company, the brand and a passionate group of developers and users. In 2012, Pebble broke records as the most funded Kickstarter project at the time, raising over $10 million from 68,929 backers. loyal users  One of the reasons Pebble was successful in the first place was its crowdsourcing roots.

its new color smartwatch, and that also smashed Kickstarter records, with over $20 million (and 78,471 backers),Pebble returned to Kickstarter in 2015 with the Time,  making it the most-funded Kickstarter campaign to date. he company was facing fierce competition from the likes of the Apple Watch and various Android Wear devices. loyal usersThis is particularly impressive when you consider that all the while,

This campaign raised a blockbuster amount on Kickstarter as well: over $12 million from 66,673 backers.Earlier this year, Pebble proved its clout once again with the introduction of the Pebble 2, the Time 2 and the Core.  It’s evident that its loyal users kept Pebble going.

Despite their cross-platform compatibility and long battery life, Pebble’s e-ink smartwatches couldn’t match flashier,Of course, one of the reasons the company had been struggling is that the Pebble devices faced too much competition.   which is likely why Fitbit was attracted to it in the first loyal users  place more sophisticated rivals. Yet, the company’s pivot toward fitness-focused hardware this year showed that it could carve out a niche as a smart activity tracker.

 Acquiring Pebble could’ve been a good thing; integrating Fitbit’s activity-tracking tech in a smarter, more attractive device would have made for a compelling product. But instead,Fitbit is  loyal users already competing against cheaper options like Meizu’s H1 Band, and, as recent numbers show, it’s not pulling in great sales there either.  Pebble loses years of hard work and Fitbit gets the remnants of a company without the hardware   and the fan base  that made it a cult favorite in the first place.



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