Microsoft buried the news today in a blog post about Cortana’s personalization of search results. It gave a few examples of how Cortana already integrates into Edge and Bing — nothing new, as far as I can tell, despite the blog post’s “Delivering Personalized Search Experiences in Windows 10 through Cortana” headline.
Instead, talking about Cortana personalization is really a set-up for the actual news, euphametically put under a sub-headline of “Protecting the Integrated Search Experience in Windows 10.”
Cortana: Now for Edge only
In that section, Microsoft explains that apparently some software programs are somehow “circumvent the design” of Windows to redirect to other search engines “not designed” to work with Cortana. Here’s the key section:
Unfortunately, as Windows 10 has grown in adoption and usage, we have seen some software programs circumvent the design of Windows 10 and redirect you to search providers that were not designed to work with Cortana. The result is a compromised experience that is less reliable and predictable.
The continuity of these types of task completion scenarios is disrupted if Cortana can’t depend on Bing as the search provider and Microsoft Edge as the browser. The only way we can confidently deliver this personalized, end-to-end search experience is through the integration of Cortana, Microsoft Edge and Bing – all designed to do more for you.