“It’s not Apple-like in terms of being easy,” Cohen says. “I don’t want listening to music to be a chore.”
There’s been other first year static. Pop star Taylor Swift complained, loudly, that Apple wasn’t paying proper royalties to artists. Apple reached a truce with Swift, who is now in fact doing ads for Apple Music.
There’ve also been key executive departures, notably former former Beats Music CEO Ian Rogers, who left in August.
Bloomberg also reported that Apple Music executive Jimmy Iovine, who joined the company with the Beats acquisition, has been “a source of friction inside Apple,” as he carried on negotiations with artists that were separate from other ongoing negotiations.
During last week’s earnings call, Apple CEO Tim Cook said that Apple Music has reached 13 million paid subscribers, some two million more than in February. While that growth rate is nothing to sneeze at, it still places Apple Music well behind the 30 million subscribers that Spotify claims. And while Spotify has been around a lot longer — it launched in 2008 — Apple Music would seem to have the inherent advantage that comes with 1 billion iOS devices in active use globally, and the fact that so many music fans built vast libraries via iTunes downloads. (Source usatoday)